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The Silent Image Booster
When you want to create a professional image as an expert in your field, grow your business by printing frequent newsletters. Newsletters serve as silent salespeople, softly selling your expertise, boosting your company's image and educating your prospects and customers.
Printing 4-color newsletters provides the most cost-effective vehicle for staying in touch with your most valuable asset - your customers.
There are four elements to create effective marketing newsletters.
1. Provide news about your business. New employees, new products, new services, new clients, new case studies.
2. Provide valuable information to whet your reader's appetite for more.
Give your reader tips on how to use your product or service more efficiently. Educate them with shortcuts and systems to make their lives easier. Include checklists they can use to further the effectiveness of your product or service.
3. Include fun. Lighten up your newsletter with cartoons, appropriate jokes for your business, humorous customer service stories or totally unrelated articles on subjects of general human interest.
4. Recap on the mail panel. The mail panel side of the newsletter should contain the newsletter logo, tag line and address information. Sometimes it is valuable to add a "What's Inside" box that teases the reader to read the newsletter right away.
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